Ad of the Day: Nivea a Kiss of Smoothness
Saw this underground in Suburban Station in Philadelphia. This is the 1st time I have ever seen a vending machine for women’s beauty products but this seems like a good idea. It also has an accompanying ad on the left.
I think is an overall good idea but I think it was poorly placed and they should have done more with the area surrounding it.
I guess we should look out for more ads and events for Nivea: A Kiss of Smoothness.
Campus Philly’s video “Philadelphia’s Promise”. I’m one of the 6 features recent graduates from school’s in Philadelphia!
Check out Campus Philly’s website www.campusphilly.org
If you know me at all then you know the love I have for my hometown, Philadelphia. With that being said I was very happy to be a part of Campus Philly’s Annual Meeting video. Campus Philly is a great organization in Philadelphia that serves as a resource for students that attend universities and colleges in Philadelphia.
This video featured 6 students or recent college grads, including myself, from schools in Philadelphia that currently work in the city. In this trying economic time this is a powerful video showing that Philly college graduates have the ability to obtain jobs in the city.
Campus Philly has also been instrumental in providing resources to us at one time or another as well, which shows the power the organization really has. I was happy to be a part of this video and to support Campus Philly. Campus Philly’s mission will lead to a better economic situation in Philadelphia and my generation of students have the opportunity to make a real impact.
Check out the video here and share it. Share it with your parents, your friends, your siblings. Share it with Philly supporters and doubters who don’t believe that Philly is changing for the better. Share it with anyone that needs some inspiration:
Visit Campus Philly’s website: www.campusphilly.org
The cellphone industry is one of the biggest and fastest growing right now. Every 5 minutes (literally) a new phone is coming out. The four major carriers in the U.S. compete for our attention and our money for cellphone service.
AT&T raised eyebrows when they paid $2 million for naming rights to the southernmost subway station on the Broad Street Line in Philadelphia, formally Pattison Avenue station. I personally thought it was a brilliant idea and it opens up so many possibilities for AT&T, SEPTA and consumers.
I feel AT&T showed the possibilities with it’s latest marketing effort at the station: #attstationoffame
This is brilliant!!!
Consumers take photos of themselves next to AT&T ads in the station and tweet them with the hash tag #attstationoffame. The best photos are actually put on ads in the station. This is a great interactive, fun campaign that will have people talking. Could you imagine coming down to a Philadelphia Eagles game at coming out of the train you see a friend of yours on an ad in the subway?! That can be talked about for hours even days.
This campaign is also a great way to use social media. I can only imagine how many tweets AT&T receives each day for this contest. This is taking gamification to a whole other level.
Kudos to at&t for a great interactive campaign that brings Transit and Social Media advertising together.
www.septa.com
www.att.com
www.twitter.com
#attstationoffame
The National Hockey League Winter Classic game has become an annual tradition and large event for hockey fans. I’m not a hockey fan though I do wish The Philadelphia Flyers well and hope they win the Stanley Cup. I think the Winter Classic however is an amazing idea. The NHL created an outdoor hockey event that will bring thousands of people and with thousands of people you know brands have to get involved.
One brand that I feel is doing things right is Pepsi Max. If you haven’t been on a SEPTA Bus on subway car lately you might notice the ad in the picture above but Pepsi Max has many ads ad a current Station Domination at it’s Walnut-Locust train stop. This explains that Pepsi Max will pay for train tides for everyone headed to Citizens Bank Park for the Winter Classic Game. This is genius!!
I love the marketing strategy behind this. I think it is important to give consumers a good experience with your brand. What better experience for consumers than a free train ride for a sporting event. Yes a round trip on the SEPTA train is only $4 but it’s really the thought that counts. I’m sure Pepsi Max will compliment this action with a free sampling at the game to allow consumers that have never had the product have a taste and that’s even smarter.
Free is the favorite word of many consumers and two free gifts at a pricey sporting event make a difference. The Winter Classic is this Monday January 2nd at Citizens Bank Park. Visit nhl.com for more details.
I have been finding reasons to love my new iPhone 4S everyday. I have had this phone for about a month coming from a Droid Evo and before that various Blackberry’s over 2 years. I never thought I would ever love the iPhone and I thought people that did love it were “Apple Drones”, self-explanatory.
The latest reason I love my iPhone is not the hardware or the fast processor but one of it’s apps. In fact it is one f the fastest downloaded apps for the iPhone right now. I’m talking about Flipboard. Flipboard is an amazing app that allows you to bring everything you find relevant together from news to social networks to photos. There are a million apps that have that same claim but none deliver like Flipboard. Just an effortless flip of the “page” and you can move from one story to another making it’s name obvious, great branding as well btw. The best thing about to me though is the overall look. I love the new yet simple design to the pages. A simple white background with most of the time simple text until you get to an article. I can see why this app had over 1 million downloads in its 1st week of availability for iPhone. It can be personalized with whatever category or news you want. I also love to see some of my favorite cutting-edge brands and publications i.e. ESPN taking advantage of this outlet early.
If you like the experience of flipping through pages but the ability to move publication to publication in seconds then Flipboard is for you. It’s definitely for me and maybe that’s why my iPhone battery is always dying lol.
I really needed to get back to this blog for many reasons lately. I really do have a passion for Advertising and Marketing and I love to take notice of the latest and greatest campaigns. With that being said one Ad campaign made my decision a lot easier.
If you know me you I love Stella Artois and free stuff and the brand’s latest offering combines my two loves. As you can see by dialing 1-800-My-Chalice you can receive a free Chalice to enjoy Stella Artois because “A Chalice is not a glass”.
This is well done all the way around. I actually took notice of this on Facebook but the fact that you have to call in to win gives a nostalgic contest feel. The telephone operator I talked too (of course I called in) took it a step further explaining “a chalice is not a glass and that if you want a glass to call someone else.”
Well done Stella Artois and I’ll be looking for my free Chalice because a Chalice is not a glass. Lol
I have returned!
It’s been awhile but now I’m back. and yes I am still Advertising The World and more literally too lol. My hiatus was caused by my new job, a Verizon Wireless Rule The Map Tour to be exact. For the next 10 months I will be promoting Verizon at events all across the south and in addition to great advertisements and campaigns you will be able find pictures and stories from my travels on this tour.
Stay tuned!
not much needs to be said
